Improve On-Page SEO

  • January 25, 2020

“How long does it take to enhance search engine results position?” – this million-dollar question chases look at owner. But, unfortunately, there is absolutely no magic button to press that could rank your website in the topmost position.

However, we can’t undermine the concern in the business owners to enhance their web ranking. According to a survey by Infront Webworks, the first SERP (Search Engine Result Page) of Google receives about 95% on the web traffic.

Now, this can instantly remind you of PPC (Pay-Per-Click). Several website owners spend a lot of resources on PPC to quickly occupy the highest ranks. While this can actually draw greater visibility to your internet site in a short, the advanced users often have a tendency to avoid the advertisement sites and would rather check the organic results.

An interesting observation by New Media Campaigns reveals that organic SEO outcomes are 8.5x more prone to be visited than the paid search engine results. Despite that, 87% of google search dollars (about $10 billion) are invested in PPC simply 11% (about $1 billion) is accessible SEO efforts. This means, the process that is over 5x more efficient, SEO, receives only 1/8 with the resources spent from the market!

While PPC can boost ranking instantly, SEO really helps to maintain the rank and this too, cheaper. This is the reason we strongly believe PPC have not affected the relevance of SEO.

Though we now have already mentioned that there isn’t any magic, you will discover surely several strategies that you could adopt to enhance your organic ranking. One of them is usually to improve your on-page SEO.

How to Improve On-Page SEO?

On-page SEO means the practice of optimizing webpages in order to improve website’s optimization and thereby drive organic traffic. But sometimes, SEO suggestions suggested by random practitioners could be misleading. No worry. We got you covered. Our extensive guide will walk you through a couple of on-page SEO tricks recommended and practised because of the experts at any top SEO agency that you need to follow in case you seek to improve your website’s visibility on Google.

  1. Generate High Quality Content

Content could be the heart of your on-page SEO. Google always prioritizes high-quality content. Informative and user-friendly content automatically drives more audience and thereby obtains a greater rank.

The initial step to creating quality content is always to choose relevant topic and keywords. The below-mentioned tips will help you generate great content:

Keyword Optimization

With various complex algorithm, Google is consistently improving understand the searchers’ intent. No longer would it rely solely on popular keywords but deliver quality content that could address the users’ requirement. One on the primary objectives of Google is usually to enhance buyer experience. Old-school SEO strategies like keyword stuffing are penalized by Google’s Penguin algorithm. This is the reason it’s imperative to learn the ideal keyword density before writing a content.

Further, Panda algorithm evaluates a site based on the material quality and pages with high-quality content usually are rewarded with higher ranks.

Our suggestion is always to conduct market research and incorporate long-tail keywords. These keywords are definitely more specific and bear proximity to the search queries. Also, make certain that the keywords occur naturally or organically in to the content , nor appear to get forced.

Add Relevant, Engaging, and High-Quality Visual Content

Visuals register better in human brains. Our brain can process visuals over 60,000X times faster than the usual text. Further, a work by Venngage reveals that visuals can raise the desire to read a content by the whopping 80%.

While uploading any visual content, always optimize them properly. For instance, compress the whole picture without affecting its quality and make sure it doesn’t take a long time to acquire loaded. While JPGs can be used for high-quality images, PNGs are perfect alternatives for logos, icons, etc.

Also, use Alt tags (alternative text) so that the online search engine spiders obtain a clue on the the picture is around. Below we will discuss in greater detail about images Alt-text. So continue reading.

Include convincing CTAs

Include Call to Actions (CTAs) to guide traffic on the products and will be offering pages. This can effectively help out with driving more conversion and thereby boost ROI (Return on Investment).

Page content articles are central to everyone the on-page SEO processes. Other on-page SEO elements stem in the page content, so invest ample resources and the perfect time to develop and optimize it.

  1. Site Architectural Elements

Site architectural elements indicate the constituents of your respective website and individual pages. How you structure your website helps Google to crawl the web pages and this article.

Page URL

The page URLs ought to be easily comprehensible through the readers and online search engine. These are also crucial in maintaining the web page hierarchy when you create subpages, web sites, and also other types of internal pages.

https://moz.com/blog

In this URL, the blog may be the sub-domain and “moz.com” may be the domain. Check your following tips to write down SEO-friendly URLs:

Remove unnecessary or extra word
Use “https” if at all possible since Google uses it a positive ranking factor.

Internal Links

Internal linking means the process of hyperlinking for some other pages on the website. This is important for on-page SEO as internal links send targeted traffic to other webpages on your internet site and intimate Google that your website is helpful and valuable. However, be certain that the links correspond for the topic with the content because stuffing irrelevant internal links will affect buyer.

As we mentioned previously, enhancing buyer experience is a crucial concern for Google and so must be yours. Therefore, link the few pages which could truly profit the readers to understand more about a certain niche. Only then can you anticipate to drive higher targeted traffic to those pages. If the users chose the linked pages to become irrelevant, they’ll leave the page improving the bounce rate. Also, it can produce a negative impact about your brand.

Check out your blog and be able to audit internal links – https://www.searchenginejournal.com/audit-internal-links/304303/

Site Speed

Do you know about 40% of buyers do not wait over three seconds for just a page to load (source: Hoboweb)! This speaks volume on the importance of optimizing page speed to reinforce user experience and increase retention rate. You may look into the site’s speed using Google’s PageSpeed Insights tool.

Code optimization is often a popular process to speed up the loading time. You should remove any line breaks, unnecessary spaces, and indent the code. It’s also a good practice to get JavaScript files inside the footer section from the web page to make sure they load from the background without delaying the appearance on the content on the web site.

Mobile Responsiveness

With mobile phones generating about 51.51% with the global traffic (source: Statista), wonderful . crucial for the business people to develop mobile-friendly sites.

It’s critical to pick proper web page design, theme, and content layout that’s easily readable and navigable on the cellular phones. Also, if you’re not sure in regards to the mobile responsiveness of your blog, use Google’s Mobile Friendly Test tool.

  1. HTML Elements

HTML elements indicate the elements within the source code of a website. (Quick tip: To look at the source code, right click within the page > view page source)

Title Tag

The title tag or even the page title is usually a short description of any web site that appears at the top with the browser window. The title may be the first cue for the search results and the visitors what you can find within the respective page. Here are several best practices to optimize the title tag:

-Keep it under 70 characters. Longer title may be cut off inside the search results.

-It’s don’t to stuff the title with keywords mainly because it delivers a spammy and tacky reading experience.

-Make certain that the title is relevant for the page.

-Do not make use of all caps while writing the title mainly because it affects readability.

Meta Descriptions

Meta description is usually a short and compact page description that comes below the title within the search results. It can influence the Click-Through Rate (CTR) because a catchy and relevant meta description includes a better opportunity to drive traffic compared to a random and haphazard one. Therefore, it is critical to optimize the metadata.

Here’s the way to make a proper meta description:

-Write a small description revealing the USP of one’s products or services.

-Make bound to keep the meta description within 160 characters.

-Avoid using characters like “-“, “+”, or “&”.

-Include your entire keyword or keyword.

Image Alt-text

Image Alt-text is SEO to the images. This will help Google to accurately index the whole picture content. Even if the style isn’t loading during some technical glitch, Google can certainly still read the alternative text and assistance in ranking the page.

Bear the next points in your mind while adding image-Alt text:

-Make it specific and descriptive.

-Ensure who’s is relevant on the context in the image.

-Keep it below 125 characters.

-Use keywords sparingly and don’t stuff them. If these don’t naturally easily fit in, try to use semantic keywords and the most important terms in the long-tail keyword.

We realize that a lot of tasks need to become accomplished with regards to optimizing your internet site. And this is the reason why we recommend one to outsource SEO services from any reputed SEO agency.

Conclusion

After finalizing your SEO plans, implement these strategies on your own website. Remember that SEO is not a do-it-and-forget-it deal. Therefore, you should constantly track and customize the existing SEO strategies in an attempt to keep your page relevant at all times.

Hope our guide has helped you to definitely understand how to have a competitive edge with advanced SEO tactics. Still, in case you have any query, go ahead and reach us.